"I love the colors
that Mai Niemi uses and the profound creativity and originality of her collections. I love that she uses only natural fibers and that each piece has a story that continues the ancient Kalevala teachings, bringing them alive in present times, in our modern
And that is what is so unique in Mai Niemi's designs: they are not just clothes, they are filled with a spiritual light that connects us with the truth of who we really are.
I always wear her designs when doing shamanic ceremonies,
not only because they are incredibly beautiful and flattering, but also because they help me shape shift. They make me become the trees of the Finnish forrest. They enable me to communicate with the earth spirits. They share with me the wisdom of the Ancient
Ones. I can feel the depth of my own Finnish roots and the magic and power they convey to my own work. In Mai Niemi's clothes I feel that nothing is impossible.
She is the fairy who weaves for us the clothes –the keys-- to become urban
shamans, magicians, creating the world we wish for into being."
Michelle Karén, M.A., D.F. Astrol.S.
Astrologer to the Stars in Hollywood
at the 78th Academy Awards,
International conference speaker,